Portability Over Quality: The MP3 Scam
I happen to be a new fan of Alva Noto, whose minimalist bleeps and hisses may not be everyone’s cup of tea. (My wife thinks we have mice.) Anyway, I’m also testing headphones so I’m sitting outside by the communal pool taking in his second album with Ryuichi Sakamoto (my hero; I once interviewed him in such a grovelling fashion I couldn’t bring myself to watch the recording of it afterwards. I think my toughest question was “What do you think makes you so talented?”) with a pair of Logitech noise-cancellers (I’d have to take them off to tell you which make, and I’m not going to do that.)
But all this reminded me of an interview I read recently between Alva Noto (real name: Carsten Nicolai) and Robin Rimbaud, in which they discussed, among other things, how music is listened to, and treated, differently in the age of MP3. Rimbaud, himself a performing artist, asks Nicolai about the influence of “mobile listening” on him and his audience:
I listen to music more in a mobile situation because there isn’t much time to just sit down and listen anymore. I now have this obsession for headphones, which is probably born from this way of listening! I have a set for every situation!
Kind of interesting, I reckon. Reduced time available, and technology, has made music much more of a mobile activity now. I personally love listening to music or speech when I’m walking, hiking or jogging because I love the subliminal associations the mind makes between what one sees and what one is hearing. Views become associated with songs, or ideas expressed, with whatever you were listening to when you saw that view for the first time.
But there is a downside: Do we ever sit still and listen to music? Do we ever give it our full attention? Worse, perhaps, is that fact that the emphasis on portability has reduced the emphasis on quality — when was the last time sometime stressed the quality of a music device over its storage? As Rimbaud points out:
For digital cameras we are sold a machine that exploits quality — it’s sold on the strength of how many mega pixels each camera offers, whereas with MP3 players it’s never on the actual quality of the music but the quantity.
I think this shows a problem for our time — compression has taken over the quality in sound. Transmitting and distribution of the sound file is more important than the quality and I wonder if next year the industry will pick up on this and tell us “listen, last year you bought compressed audio, now you need to buy the real thing”. We’ve already re-bought our LPs as CDs, then as digital versions. Now quality will come back as a marketing strategy.
Could be. Perhaps as storage becomes meaningless — when your iPod can store your music collection many times over – we’ll be told that 128 kbps is not enough and we need to buy all our MP3 files all over again. And so the circus continues.