The Lego Scam

By | November 27, 2005

A man after my own heart: AP reports that a man has been arrested accused of stealing a truck full of Lego:

A 40-year-old man is behind bars, accused of stealing hundreds of thousands of dollars of a toy geared toward the 6-and-up crowd: Legos. To haul away the evidence, agents working for the U.S. Postal Inspector said they had to back a 20-foot truck to William Swanberg’s house in Reno, Nev., carting away mountains of the multicolored bricks.

Swanberg was indicted Wednesday by a grand jury in Hillsboro, a Portland suburb, which charged him with stealing Legos from Target stores in Oregon. Target estimates Swanberg stole and resold on the Internet up to $200,000 of the brick sets pilfered from their stores in Oregon as well as Utah, Arizona, Nevada and California.

When no one was looking, Swanberg switched the bar codes on Lego boxes, replacing an expensive one with a cheaper label, said Detective Troy Dolyniuk, a member of the Washington County fraud and identity theft enforcement team.

Target officials contacted police after noticing the same pattern at their stores in the five western states. A Target security guard stopped Swanberg at a Portland-area store on Nov. 17, after he bought 10 boxes of the Star Wars Millennium Falcon set. In his parked car, detectives found 56 of the Star Wars set, valued at $99 each, as well as 27 other Lego sets. In a laptop found inside Swanberg’s car, investigators also found the addresses of numerous Target stores in the Portland area, their locations carefully plotted on a mapping software.

Records of the Lego collector’s Web site, Bricklink.Com, show that Swanberg has sold nearly $600,000 worth of Legos since 2002, said Dolyniuk.

Interestingly, folk seemed to have been quite happy to deal with Swanberg on Bricklink.com. He’s been registered on the site since 2002, earning praise from more than 6,000 users, and getting complaints from only 11. He was still shipping up until the last minute: Eight folk posted praise about dealing with him on the day or after he’d been indicted. Only one person seemed to harbour doubts: That person wrote on November 19, four days before Swanberg was indicted: “Wish I knew where these came from…”

Actually, this kind of scam is well documented, and may be a copycat theft. Eagle-eyed readers may recall a piece I wrote a few months back about Douglas Havard, a phisher who was jailed in June for conspiracy to defraud and launder money. According to an earlier piece in the Dallas Observer Havard used to steal expensive Lego sets by switching price tags on Lego boxes. The only difference was that Havard was printing his own price stickers.

What is it with Lego that turns people into criminals?

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