ZoneAlarm’s Impressive About-turn, Or How To Do Blog PR Right

A day ago I vented my disappointment at a sneaky marketing gambit inside ZoneAlarm’s otherwise excellent free firewall software, which scared the user into running an external spyware scanner in the hope of getting them to upgrade. This morning I received word from their PR department that this promotion “has been turned off. The wording was not …

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Podcast: Bacteria at Your Fingertips

Here’s another podcast from the BBC’s World Business Report: this one is on how to prevent the gunk in keyboards from killing you, and it derives from a Loose Wire piece I did for WSJ.com and The WSJ Asia on September 30. (Subscription only, I’m afraid.) Here’s a snippet: The gunk in your keyboard could …

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Podcast: The Technology of Hotels

I’ve been recording pieces, usually derived from my WSJ.com and WSJ Asia Loose Wire columns, for the BBC World Service’s World Business Report for more than a year now, and they’re a lovely bunch of guys. (Here’s a link to Jonathan’s recent house move. As someone who hasn’t live in London for nearly 20 years …

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ZoneAlarm’s Sneaky Spyware Scare?

(See a more recent post on this for an update. ZoneAlarm no longer has this ‘feature’.) I’m a big fan, and user, of ZoneAlarm firewalls. Their interface is clean, clear and I like the system tray icon which doubles as a traffic monitor. But sometimes they do things that don’t, in my view, help educate …

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The Art of Ambience

I love this idea. A team languishing near the bottom of the fourth division (Coca Cola League Two) of the English soccer league prepares to take on legendary Manchester United by recording the sound of Manchester United’s supporters and blasting it through loudspeakers, as the BBC reports: Barnet boss Paul Fairclough says his side will …

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How To Plug PR Black Holes, Or Steal A Rival’s Customers

Why have I become a Nokia Care Center? Because I wrote a nasty blog post about them a year ago, that’s why. In October 2004 I was not happy with the response of my local Nokia centre, which seemed very cavalier and, well, careless about the data saved on a customer’s phone. Basically, there was …

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The Secret Behind Google’s Success: The Instant Massage

Google’s profits are indeed impressive, and if my local newspaper (no link available, I’m afraid) is right, it’s clear clear why: the company is offering a service no right-minded person could refuse: But the introduction of new products, such as instant massaging, and upgrades to existing services, such as mapping, helped Google attract more summer …

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How To Trace The Source of a Hard Copy

Good piece by AP on a Electronic Frontier Foundation report saying that tracking codes in color laser printers have been cracked. The report points to dots embedded in Xerox’s color laser printers that appear on the printed page, which can then be traced back to particular printers: By analyzing test pages printed out by supporters worldwide …

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Tamiflu and the Online Buying Epidemic

Sadly, this might be the way of the future: Selling prescription drugs that everyone wants in the middle of a pandemic to the highest bidder. The Register reports that people have been selling Tamiflu on eBay for up to four times its usual price: Internet auctioneer eBay has shut down sales through it service of Tamiflu, …

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