Google has given Blogger a new look, courtesy of a company called Adaptive Path, “the industry’s leading user-experience consultancy”.
It’s not bad, certainly an improvement on the old interface. But is it enough to win over all the folk who have migrated to places like Typepad, which offer many more features? In a news release it’s clear the emphasis has been on ease of use: Evan Williams, co-founder of Blogger, says, “Our goal for this redesign was to enable people who had never even heard of a blog to be publishing their own blog in less than five minutes.”
There are some new features: lots of new templates, comments, permanent pages (rather than just mere chronological archiving) and some other stuff. And, I think, it’s still free.