The Ugly Instant Messenger
I’m a big fan of Trillian, the IM aggregator, but I had to download and install AIM, AOL’s Instant Messenger last night for an abortive video conference. Sheesh, what a monster it is (AIM, not the conference). Do AOL and the other biggies still not get it?
For sure, Trillian is something of a parasite. It piggybacks other free instant chat services and makes money off them. But it does it very, very well: The Trillian interface, whatever the skin you put on it, is a masterpiece of simplicity, understatement and intuitiveness. Compare it with AIM or ICQ (both owned by AOL) which are behemoths, and, in the case of ICQ, an embarrassingly bloated caricature of the old Elvis Presley. (ICQ is now available in a ‘Lite’ version which supposedly sheds most of the rubbish, but it’s still ugly.)
What’s more, AIM is intrusive. It loads on start-up without asking; it loads (painfully slowly) an ad-window, and it leaves icons trailing like empty beer cans behind a truck. I had to look closely at the contact window past all the ads and hernia-inducing graphics to find out who was an online buddy and who was an ad. Yuck.
I know these guys need to make money. But they don’t have to hoodwink users and bombard them with rubbish to do it. And they have all their priorities skewed anyway. Instead of trying to load these programs with silly extras and ads, they should be working on interoperability: The business model will start to come once all these services can hook up with each other. For now I’m sticking with Trillian, knowing I can talk to anyone I want in the same list. After a while you don’t even notice which service they’re using. How about that for branding?