The Future Of Domain Names?

Interesting piece from The Register’s Kieren McCarthy on the changing nature of domain names. He points to the recent case of a guy renting out beef.com to allow People for the Ethical Treatment of Animals to lead a very successful campaign on the BSE issue. In the future, individuals and companies may end up renting out domain names rather than selling them:

As anyone who follows the domain name market will tell you, the price of domains has recovered and is almost standing at pre-dotcom-bust figures. It makes sense then that some speculators may invest in an expensive domain and then lease it out to people in fixed-term contracts – just like the housing market. You need not sell the domain completely – you simply accept a long-term lease or even monthly rents, depending on the market and the domain.

The Register reckon this might redress some of the imbalance in the domain name market, pulling “God-like power over domains away from companies like VeriSign which have abused the market for long enough but are impossible to remove”.

Disclaimer

All opinions are my own, and not necessarily those of Thomson Reuters.

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