As expected, sort of, Steve Jobs has unveiled a new Apple iPod — smaller, more colourful and cheaper (but not as cheap as people thought). About 3.5 inches long and just half an inch thick, the iPod mini looks a bit like the old iPod, with the same jog dial, but comes in five colours, stores only 4 GB (against up to 40 for the old iPod) and costs $250.
That’s pricier than people thought. A lot pricier: I wrote last month on talk that it would sell for about $100. And given you can now get a bigger iPod carrying 15 GB for $300, Apple may find themselves cannibalizing their own market, rather than opening up a new one. As Techdirt points out, for a lot of folk 4 GB pretty much covers their music collection, and even Apple describe the iPod mini as “enough music for a three-day weekend getaway in a package so small you’ll forget you’re carrying it”. Expect a backlash against Apple from folk who thought they would be getting a cheap iPod as their new year’s present.
What’s interesting is what is under the hood. Whereas rumour had it the iPod mini would be using flash memory, CNET says it is in a fact a mini hard drive made by Hitachi. Hitachi’s success with what was IBM’s technology seems to indicate a resurgence of interest in small devices that can store a lot of data. While CNET talks of video cameras — Samsung apparently uses a 1 inch hard drive in one of their models — I wonder when you’re going to see PDAs and phones using them. Wouldn’t it be useful to store 4 or more GB of stuff on your PDA? Or has it already happened and I’ve missed it?