Nokia Sets An Example For RSS

Here’s a sign of what a company can do with RSS, winning fans, distributing information and building bridges. Technical consultant and blogger Russell Beattie points to a wonderful page by Nokia, containing all of Nokia’s documents, announcements and toolkits via a bunch of different RSS feeds.

As Russell says, “There’s sooooo much to be gleaned from Nokia’s site it’s incredible.” He points to just one document, a presentation Music, video, streaming contents services Demand in Asia Pacific which has some fascinating facts about current mobile data services world wide:

  • Approx 1 billion SMS/day globally
  • Mobile ring tones are already a USD 3-5billion business
  • UK ring tones market will overtake the CDs singlesmarket 2003
  • UK: over 780 million WAPpage impression /month in June 2003 (130% growthin 9 months)
  • Est~10 millionmobile Java downloadsglobally / month in June 2003
  • Over 75 operators have launched mobile Java services
  • Over 140 operatorshave launched MMS(Aug 2003)
  • mmo2 reportsapprox 5 MMS /monthsper active user
  • Over 20 operatorshave launched mobile video content services (MMS video, streaming)

There’s enough there for a dozen columns. But what I like is that Nokia have taken the trouble to present all this information in an accessible way. My grumble with Nokia until now is that their sites are not intuitive — unlike their cellphones — but you can’t say that anymore. I wish more companies would do this kind of thing. It’s not rocket science but it is helpful.


All opinions are my own, and not necessarily those of Thomson Reuters.



RSS loose wire blog