It’s not that new an observation but it’s worth making again, based on fresh data: blogs — those bastions of independent guy in underpants with computer publishing — are just as concentrated as Big Media. These stats from The Truth Laid Bare show that, as Oscar Jnr puts it, “the total average daily traffic of the top 10 sites (109,707 visits) exceeded that of the 671 other sites (102,500 visits)”.
In effect, the top 10 blogs account for more than 50% of all traffic, while three quarters of the sites monitored, some 660 sites, had fewer than 100 daily visitors over the past week. Ouch. It’s not easy to make a splash in blogland.