A new study from the Global Consumer Advisory Board of chip maker AMD says many people are delaying buying new technologies because they don’t understand the language of the technology industry. The Technology Terminology and Complexity Study found, among other things that only 3% of correspondents “aced” their quiz, correctly identifying 11 of 11 multiple-choice definitions for various technology terms.
- Most respondents got only 7 or fewer correct
- Less than one quarter (22%) got 5 or fewer
- Less than one tenth (9%) got 3 or fewer
Needless to say, I’m not surprised. If everyone adopted my own suggested terms, I think we’d all be happier.
Download the summary in PDF format.